Tips to "recession-proof" your business

Wouldn’t it be great if you could “recession-proof” your business?

Well, according to Victor Cheng, some companies have figured out how.  Victor Cheng is the author of the book, “The Recession-Proof Business:  Lessons from the Greatest Success Stories of All Times.”  Victor has done extensive research – and provides great tips.
 

Victor’s book is available FREE at http://www.victorcheng.com/freebook. 

Ishift™ – Innovation Shift. 

There is an inherent conflict between running a business (status quo) and innovating (change). 

Business owners need a split personality. 

One personality needs to cut costs and control operations.

 
See the right hand in the picture – steady on the mouse. 

The other personality needs to inspire innovation and creativity.

          
See the left hand in the picture – shifting into innovation mode.

Innovation frequently comes in increments that build on the experience of others.  So, it is critical to stay up to date.  That is much easier said than done!

Most business owners are just too busy to read all the books and articles about innovation and figure out what will work in their business or industry.

That’s where Ishift™ can help!

Learn from others and share what you’ve learned.

Ishift™ – Innovation Shift. 

Innovation requires a mental shift.  This is similar to the physical shifting of the gears in a car – downshift for uphill climbs – and into overdrive for when you are free to cruise.  Mentally shifting gears is a learned skill – and the first step is awareness.

Ishift™ – is a free ebooklet.

Since we learn best from stories and examples, this ebooklet is full of practical and transferable tips and examples.  In a quick-read format, it summarizes key insights from many past, present and forward-thinking experts.  To obtain a free copy, please click here Ishift Booklet.

Ishift.org – is a blog.

We also learn from dialogue.  Ishift.org provides an online forum for people to share their ideas and stories. 

Join the Ishift™ community.

With the give and take of dialogue and the infusion of insights, practical tips and new management tools, you’ll be positioned to innovate – and transform your business.

Please share what you have learned! 

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